Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
It is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
At Geeks 24/7, we can assist you with your web analytics needs to better drive and achieve your organization’s objectives. Contact us today for more information.